ROCK COUNTY MARKET

Rock County, Wisconsin Farmers Market — Buy & Sell Local Crops Near You

🌽 Crop Market is a free online farmers market where neighbors in Janesville, Avalon and Footville buy and sell food they grew, baked or raised. Watch for local cranberries when it comes into season in Wisconsin. It's free to post, there's no cut taken, and local farm food carries no sales tax.

Farming in Rock County by the Numbers

Rock County has 1,350 farms on 296,636 acres (about 220 acres each). Together they sold $402.8 million of farm products in 2022, led by corn, dairy (milk) and soybeans.

Orchards and vineyards here grow apples and pears, and local fields produce sweet corn, snow peas, green beans and green peas. Beekeepers tend about 530 honey bee colonies.

109 farms in Rock County already sell straight to the public, about $1.9 million a year in direct sales. Crop Market gives them, and every backyard grower, a free way to reach more neighbors.

Source: USDA National Agricultural Statistics Service, 2022 Census of Agriculture.

Farm Life in Rock County

Out in the pastures and barnyards, Rock County counts 54,086 hogs, 45,925 head of cattle and 4,394 egg-laying hens.

About 2,373 people run or help run farms in Rock County, with an average age of 57. 38% of them are women. 241 are under 35 - the next generation of local growers. 18 farms earn money from agritourism - things like u-pick fields, pumpkin patches, farm stays and corn mazes.

Where Rock County stands out: it ranks #9 of 65 WI counties for goats and #10 of 72 WI counties for number of farms.